BY GIVING YOU FLEXIBILITY, CONSISTENCY & RESULTS
With GWA’s in-house creative team you get the flexibility to take advantage of last-minute media opportunities when they arise. We can handle the media buy and then turn the creative around to meet even the tightest deadlines for you.
From creative production (such as editing, sizing and tagging your existing videos and print pieces) to full service custom creative, GWA’s design team offers flexible solutions based on your needs. Your work will be handled quickly and correctly, by a group of professionals that stay up-to-date on the latest software, technology and design trends.
You can supply us with creative and simply ask us to resize/repackage it for each media outlet, adding in dealer/franchisee information as appropriate. Or you can have us start from scratch and develop the creative for you. Either way you’ll get advertising that delivers a consistent message that meets all brand requirements and co-op advertising program guidelines.
If you have an in-house creative team or an existing relationship with an outside agency, we are happy to work collaboratively with them. In fact, GWA has several agency partnerships, with many dating back over a decade.
ULTIMATELY, BUILDING ON YOUR GOOD NAME
CREATING AN EXCELLENT FOUNDATION
In marketing, the decisions you make early on will usually have a big impact on your end results. That’s why whether we’re building brands from the ground up or designing campaigns for established brands that want to recapture attention and increase market share: we always take the time to create an excellent foundation. Rely on us to help you make the right decisions during the planning stages of your campaign, so you’ll get the results you want in the end.
MERGING BRANDING WITH SELLING
Contrary to what you see in most national and branding campaigns, “branding” and “selling” do not have to be mutually exclusive. GWA’s Brand Retail Strategy gives you the best of both worlds, with programs that increase customer awareness and drive action.
PROVIDING NATIONAL AND LOCAL COVERAGE
Thanks to decades of work for over 10,000 independent dealers and retailers nationwide, GWA has media experience, relationships and a track record in nearly every media market in the U.S. So whether your campaign goal is to cover a local, regional or national footprint, we have the experience and detailed knowledge to create and execute the best possible media plan for you.
During your tenure as our agency of record, our company has realized several significant milestones. We have grown to over $1 billion in assets as well as being named a number one bank in our size category by the American Bankers Association. During the past three years, your team has helped us triple our consumer loan business. This growth has been facilitated by your staff’s talent to build and design creative campaigns that reach our targeted markets.
Richard Grafmyre, CFP
President & CEO