THE VOICE OF MANY, THE POWER OF ONE
These ideas have echoed throughout the pages of history, yet few places have they rung more true than in the success or failure of cooperative advertising models around the world. The challenge facing so many of these programs, the participating members and their host corporations is finding an effective and affordable way to satisfy the needs and desires of everyone involved on a local, regional, and national level. All the while driving sales and capturing market share from the competition.
That is why for over 40 years, GWA has designed, implemented and managed some of the largest and most sustainable cooperative programs in North America. We were able to achieve success where others could not because of our commitment to finding solutions that are bigger than the problem and by implementing the belief that if everyone wins, no one loses.
CORPORATE CO-OP ADVERTISING SERVICES
Manufacturer, Distributor, and Franchisor solutions
Co-op Program Consulting
If you are considering implementing a program for the first time or have an existing one in full swing, we are happy to share our insights on how you can get the most out of your program
• Program analysis
• Best practices
• Team training
Design & Development
The initial strategy and guidelines determine the level of success a program is capable of achieving
• Program strategy
• Competitive analysis
• Territory grouping
• Dealer budgets
• Proportional media coverage
This is where it all comes together and you separate the good from the great
• Manager training
• Media analysis
• Dealer meetings
You have a goldmine; now it’s time to get the most out of it
• Co-op submissions
• Dealer reimbursements
• Creative standards
• Equitable Tagging
• Reporting & Measurement
To date, our track record counts over 10,000 independent businesses united in partnership with some of the world’s greatest products, services and brands. So whether you have one location or a thousand, our team has the experience and tools needed to help you increase dealer participation, maximize co-op contributions, unify messaging and ultimately get the most out of your cooperative advertising program.
Participating Dealer Growth by Year
INDEPENDENT BUSINESS CO-OP ADVERTISING SERVICES
Retailer, Dealer, and Franchisee solutions
Turnkey Advertising Strategy and Execution
Customized to your individual needs, goals, and market conditions, our team will work with you to maintain a competitive edge
• Across every media channel, online and offline
• Stay up to date on emerging technologies and trends
• Best in class service and 24/7/365 support
Media Research, Planning & Buying
The knowledge to make the right decision at the right time and at the right price
• Market Research & Analysis
• Competitive Research & Analysis
• Marketing Strategy & Analysis
• Media Negotiation & Buying
• Media Verification & Reporting
• Digital Media Management
Creative Design & Development
The right message makes all the difference in the world
• Creative Strategy
• Custom Design
• Production and Trafficking
Co-op Submissions and Management
Running your business takes enough time, let us handle to paperwork
• Co-op Verification
• Creative Guideline Review
• Reimbursement Support
OUR PROVEN PROCESS
No two clients or co-op advertising programs have the same needs, requirements, or objectives. That’s why you won’t find cookie cutter solutions when you partner with GWA. It’s a simply philosophy that requires us to work together in discovering where you and where you want to go. All the while analyzing the best media and cooperative strategies that will not only achieve your goals, but create a path to success for the long run.
STEP 1: ONBOARDING
We get to know you and learn what you need. It’s important to understand that we’re forming a partnership, and we want your feedback throughout the entire process.
STEP 2: STRATEGY
GWA develops a strategy based on your needs and available resources. There is no minimum buy-in and we will help you maximize any funds you have. If you’re part of multiple co-op programs, we will help you mange them to ensure that you comply with the various requirements.
STEP 3: MEDIA NEGOTIATION
GWA uses our accumulated buying power to negotiate with the media to maximize your exposure. In our co-op advertising programs, we personally work with thousands of dealers to place ads within their local media. Our media rolodex includes over 7,500 unique properties.
STEP 4: AD PLACEMENTS
GWA places advertising with all media. We even have our own in-house production and graphic design staff that is available to you, as needed.
STEP 5: MEASURE RESULTS
Depending on your needs and your goals, we can help you measure the results of your advertising efforts and make any necessary adjustments.
Our company, McFarlane Mfg Co. Inc., has been utilizing GWW as our primary media agency for the Kubota product line for over 4 years, and I can sum up their contributions to our Kubota product line performance in one word . . . OUTSTANDING… Bottom line for me is that the Kubota line is one that I do not have to worry about promoting, as GWW has the program well under control, so our sales staff and I can concentrate on serving customers.
Rauel LaBreche, Marketing Manager
McFarlane Mfg Co. Inc.