Welcome

• Media Director
• Marketing & Brand Manager
• Creative Director
• Manufacturer
• Distributor
• Independent Business Owner
• Territory Manager

GWA helps Media Directors get competitive rates.:

• When you work with individual media, your options are often limited. GWA has developed relationships with thousands of media across the U.S. and Canada, affording our clients the very best media options possible.

GWA has a team of media specialists to assist Media Directors:

• When media management falls outside of your company's expertise, it's sometimes more cost effective to outsource the service, rather than absorb the overhead costs. At GWA, our team of media specialists has decades of experience servicing our clients' media needs.

GWA creates media strategies that increase exposure for media directors:

• Many agencies specialize in a particular media type and limit their clients' exposure to all their available options. GWA's experience and offerings span both traditional and new wave media opportunities, creating strategies that are best suited to each client's goals.

GWA negotiates for the best rates on behalf of media directors:

• Do your media buyers invest your money with the same care as they would with their own? Buying media and negotiating the best media rates are different skills. You may have media buyers not negotiators on your team; this is where GWA can help.

GWA helps marketing managers leverage unused co-op funds for growth:

• Upper management may be unaware of how additional spending would help the company grow, and may instead opt to pad the bottom line with unused co-op funds. In a way that helps companies grow, GWA develops programs to spend unused co-op funds.

GWA works with marketing managers to coordinate dealer incentives and group advertising efforts:

• GWA develops specific programs to meet your individual needs by tying wholesale dealer incentives directly into group advertising efforts. As an example, GWA has developed a reverse co-op program to help move left-over inventory from the dealers' showrooms. The reverse co-op program allows manufacturers to pay for the dealer's co-op advertising share up front, which allows them to continue to advertise and move inventory. The dealers pay for the advertising after they sell their inventory.

GWA helps marketing managers identify the "right" message to ensure effective branding:

• Effective branding results from the right media deployed at the right time communicating the right message to the right customer. GWA guides clients through the process of identifying each of these key elements.

GWA works with marketing managers to prioritize opportunities:

• Whether you’re launching a new product within your existing vertical or a completely new offering, GWA can help you prioritize the media markets, strategies and financial investments to maximize your launch.

GWA helps marketing managers develop sustainable strategies:

• GWA helps you understand where the competition is and what they are doing. Then we can develop a sustainable and effective strategy.

GWA can help marketing managers unify all levels of the company:

• You have to unify your company at all levels (manufacturer, distributor base, retailer outlets). GWA can help you bring the chaos under control.

GWA helps marketing managers increase brand exposure:

• Rebranding is often more expensive than increasing your current brand exposure and brand index. The question becomes, “can you tie back to your existing brands or do you have to start over?” If done incorrectly, your company risks much more than an initial monetary investment. In order to develop the appropriate strategies to maximize your media investment, you first have to take a step back and look at your current state and determine where you want to be in the future. GWA develops media strategies that maximize the return on reach, frequency, and impact for your budget.

GWA helps creative directors deliver targeted local retail messages:

• A brand message can sometimes be 'one size fits all,' but often a retail message requires local tailoring. GWA helps clients understand the local retail environment so every location receives a relevant and appropriate message.

GWA helps creative directors effectively produce and tag ads:

• If your agency or department focuses on creative, it may not be cost effective to increase your staffing enough to handle high levels of ad production work. GWA has a dedicated production team to efficiently deliver your advertising across many media.

GWA can help creative directors deliver targeted local messages:

• GWA can help you craft a targeted message for use by all your local retailers to ensure consumers receive a consistent brand message.

GWA has a strong history of helping manufacturers launch products:

• Taking a product to market can be as stressful as it is exciting. The success of many product launches often depends on how cohesive the marketing and advertising strategy is from the start. How your target customers consume and respond to media is an ever changing variable that must be managed. Over the years, GWA has helped our clients introduce dozens of new product lines in the United States and Canada.

GWA works with independent retailers and their manufacturers to streamline the co-op process:

• Many manufacturers devote incredible resources to simply keeping track of what their dealers are doing with co-op funds. This review process often creates undue strain on dealer relations and is rarely enjoyed by either party. Streamlining and improving this process begins with taking a step back and seeing what options are available. GWA works with over 4,000 independent retailers and their manufacturers to make a seamless process.

GWA helps manufacturers demonstrate value to dealers:

• The challenge of creating a centralized program begins with finding a strategy that benefits all of the parties involved. After we create a strategy, we must show dealers how their business will benefit through participation. GWA has conducted hundreds of dealer meetings throughout the U.S. and Canada to further that understanding while gaining participation and program support.

GWA helps manufacturers raise funds:

• Every year, millions of dollars of available dealer co-op go unused. Unfortunately this limits a manufacturer’s ability to maximize the current campaign objectives because there is no appropriate media exposure in the market to drive sales. GWA has assisted manufacturers with fund raising opportunities that have hit goals as large as $10 million dollars in a single day.

GWA understands the local and regional market nuances that manufacturers face:

• Whether you sell your products through dealers, retailers or online, the more consistent your message is the better. However, you may need to customize your message based on geographic nuances at the regional and local level. To deliver this message you have to have a firm understanding of available media assets and how they support one another. At GWA we assist our clients with issues like this every day.

GWA helps distributors create a streamlined program:

• GWA will partner with you to develop a program that maximizes media exposure for your dealers while alleviating concerns of competition between local dealers.

GWA explains group buying power to distributors and retailers:

• Do your retailers understand all of the promotional opportunities available to them? GWA will partner with you to implement a communication model that ensures complete understanding and buy-in among all retail locations. We have led hundreds of local dealer meetings across the U.S. and Canada to help dealers understand how the increased buying power of a group can increase their sales.

GWA develops and executes the sales programs for distributors:

• As businesses grow, employees are required to wear multiple hats. If, however, your field staff wear too many hats, they will become bogged down and will be unable to deliver on their core sales responsibilities. Future success demands that you know the right time to partner with an agency that can develop and execute your programs. GWA can help make this difficult transition a seamless process.

GWA negotiates for the best media rates on behalf of distributors:

• Do your media buyers invest your money with the same care as they would with their own? Buying media and negotiating the best media rates are different skills. You may have media buyers not negotiators on your team; this is where GWA can help .

GWA partners with independent business owners to achieve results:

• You need a partner who understands your market, learns your business, and works with you to develop innovative strategies to achieve your goals. GWA works with over 4,000 independent retailers throughout North America and has a thorough understanding of local markets, experience with a wide spectrum of industries and business models. Most importantly, we firmly believe that is not how much you spend but the results achieved that matter.

GWA maximizes the co-op investment for independent business owners:

• When implemented correctly, managing a co-op program can be a full time job which few business owners have the time to address. The amount of money left on the table through denied, late, or unfiled claims is staggering. GWA works with over 4,000 independent retailers to streamline the program's administrative requirements, while maximizing the investment of their co-op funds.

GWA partners with independent business owners to increase the amount of co-op funds they receive:

• Millions of co-op dollars are left unused by manufacturers each year, yet your co-op claims are continually rejected because they do not meet the program’s specifications, straining the relationship between you and your distributor/manufacturer. GWA understands that your core competency is sales and service, not advertising. By partnering with GWA, you can leverage a competent, results-driven agency who understands how to maximize your co-op funds.

GWA helps independent business owners understand local media outlets:

• You need to understand how national media across the U.S. and Canada cover local outlets in order to keep advertising waste to a minimum. GWA works with thousands of media outlets across North America and helps you understand the nuances of local and regional markets.

GWA helps independent business owners find new customers:

• Is the new customer related to an existing customer or are you targeting a completely new demographic? Assuming you want to target a related customer, GWA can you help you prioritize the markets, strategies, and financial investments that will best maximize your advertising campaign.

GWA helps sales managers develop market specific plans:

• As with many other aspects of business, there are no two programs that are exactly alike. With that said, GWA has developed a systematic approach to developing programs that ensure you can effectively deliver the right message to the target market.

GWA works with territory managers to create strong calls to action:

• GWA can assist you with analyzing your individual marketplace to understand what elements cause individuals to react and take action. GWA provides an understanding to the types of call to actions that should be considered to spur the activity you desire.

GWA analyzes competitive brands to help sales managers with market intelligence:

• The Research and Planning teams at GWA will provide you data that illustrates where you rank in relation to other competitors in the marketplace. Additionally, a thorough analysis of your competitors’ marketing communications can be provided to illustrate how they are attracting customers to their brands.

GWA appropriately positions sales managers in retail and distribution outlets:

• The key to garnering activity in any marketplace is having the right dealer network established. GWA can assist in making sure that you are positioned with the appropriate retail and distribution outlets in the appropriate markets.

GWA helps sales managers ensure a consistent brand message is heard in each local market:

• Corporations today are focusing more of their marketing efforts to ensure that a consistent brand look, feel, and message is being portrayed at the local level. GWA’s team of professionals takes all steps necessary to provide the fluidity necessary for this to happen.

How GWA has helped sales managers:

• Maximize media purchasing power.
• Take the pain out of producing ads in 150 formats.
• Eliminate your need to do insertion paperwork
• Provide highly refined campaign metrics.