Bombardier Recreational Products

"GWA has been able to place ads in greater frequency, larger sizes and most times in full color than we could possibly afford on our own." "GWA knows how to advertise; e know where and what we want to advertise. Because you consider each dealer's situation individually the program is truly tailored to your customer.
Lisa Renaud LaPairie, Indian River, MI
Burt Lake Marina

"You have been running a non-stop campaign for us since February. It is now June21, and this is what you have accomplished for us:

• We added 4 full time employees, (I haven't hired in 6 years)
• We added 3 new phones and one additional line and more voice mailboxes.
• We had 158 watercraft to sell, we have 24."

Kathi Stropkai, Sacramento, CA
Anytime Power Sports


"The campaign ran from April to August 2001. Our PWC sales increased 15 percent, our Sport Boat sales increased 25 percent and our early season traffic was better than ever before. The most important thing about the campaign was the awareness that it brought our dealership."
Jeff Stoddard, Augusta, ME
J and M Camper and Sea -Doo

"I just wanted to thank you for handling the ad campaign for us these last 2 years." We sat in one of GWA'S seminars. We weren't sure you could do what you said you could do. But I had enough of scheduling advertisements, ads that only would be denied co-oping a month later. The co-op agency was being ridiculous. I felt that I couldn't do anything right. Signing up with GWA has eliminated my co-op problems. But best of all I now have the best ads in our newspaper...PERIOD! I don't have to work through the co-op agency anymore. Thanks for your help. We look forward to your great ads and my not having to make them.
Sonya Anderson, Alexandria, MN
Ollie's Service

Champion Windows Direct
"In one weekend we had over 78 walk-ins and $500,000 from our Tribune efforts."
Steve Piwowar
Champion Window Direct

 

Cub Cadet
"The advertising program to date has been a huge success for our company (Vance Outdoor Power). I certainly appreciate all the hard work and effort you have put forth to assure the advertising is correct and meets all of our criteria. We look forward to continued success for the length of this program."
Larry Isenberg
Vance Outdoor Power Equipment

"The great news is that our Cub Cadet business is good this year in spite of gasoline prices and the general gloom and doom about the economy in the news media."
Mike McCrate
Tulsa New Holland

 

Excel Motor Sports
GWA looks at each client independently. We analyze each situation to determine the best course to take to sell their products. Excel Motor Sports is a multi brand dealer, selling all the popular brands of outdoor recreation equipment from four locations in the Denver area.

After evaluating Excel's position in the market, past activities and advertising, we determined that a unified advertising look for all four stores should be developed. This was a branding campaign to brand Excel Motor Sports as the place to buy outdoor recreational products in the Denver marketing area.
We combined all of Excel's available co-op dollars from all of their vendors, to create an integrated media plan. A consistent, strategic plan that stressed Excel first, product lines second. With GWA'S experience in co-op advertising we made sure that all of the products advertised fit each company's co-op guidelines.
The results of GWA'S efforts, "While the industry was up 10 percent, our sales jumped 22 percent, doubling national average. Better yet, our net profit increased 43 percent."
Bob Herbers, Denver, CO
Excel Motor Sports

 

Rock Island Auction Co.
"I believe we were about 3 years into our relationship when our conversations lead to building a national and international brand name for Rock Island Auction Company. I was skeptical about expending the funds for advertising that you proposed. I was finally convinced to give it a try in late 2006, yet I was still a little hesitant to for our first sale in 2007. At the end of 2007 our sales shattered the industry record by 51 percent. This took our sales from 19 million to 28.6. Frankly I never in my wildest dreams would I have thought 28.6 million was attainable in a calendar year! I stated it was the year that probably would not be topped. The unthinkable is about to happen. Our sales in 2008 will exceed 30 million. I must say that our success is due to many factors; however GWA was a very large part of that success. Over these past three years I have felt that we have become friends and even partners in the success of Rock Island Auction Company. So thank you and your team for helping Rock Island Auction stay #1 in the industry."
Patrick F. Hogan, President
Rock Island Auction Company

 

Shop-Vac Corporation
"Shop-Vac Corporation saved millions on advertising and still increased sales as much as 60%."
Larry Tempesco, Williamsport, PA
Shop-Vac Corporation

The Shop Vac Company awarded GWA its account based on a plan developed to introduce a Lowe's version of Shop Vacs. Shop VAC was competing against Hoover wet dry vacs for store exclusivity. Also, GWA was competing against Foote, Cone and Belding's Detroit office, Shop Vac's agency, for the account. Our winning plan was simple. Cover as many Lowe's stores in as many markets as budget allowed using local media, newspapers.

The results of the competition were, GWA'S plan was far better than FCB'S and Shop Vac, based on the GWA plan, beat out Hoover for store exclusivity or wet dry vacuums. The campaign, featuring products available only at Lowe's stores, Shop Vac increased sales 60% compared to the prior years sales on a store by store accounting. Overall Shop Vac sales, which included sales in all of their major accounts, increased by over 47%. This was not a one year happening. Sales have continued to grow in both Lowe's and all of Shop Vacs other retail outlets every year in double digits.