The benefits of trading previously unsold inventory for its full value or maximizing your company's billable hours are just some of the benefits of dealing in corporate barter transactions. The question becomes, "who is the best partner to help you realize these potential gains when you need them?"
Trading with GWA is Different
At GWA we are not interested in charging transaction fees or selling you on how our member directory is better than the rest. All we care about is getting the best deals on the table so that everybody wins, especially you the client. As a niche, GWA's core competencies are in creating truly innovative strategies and media models that make a difference for our clients when they need it most. Additionally our expertise in media analysis, selection, and negotiation uniquely position us as one of the few agencies in the North American market who can leverage our media relationships in creating value beyond what you may have seen in the past.
Barter Programs and Custom Solutions
Traditional barter models are structured around trade credits and the movement of inventory between parties for a mix of cash, goods, and services. These models are often highly successful given the financial goals of each deal and the ability of companies with an excess of goods or services and aggressive marketing budgets to maximize them. At GWA we offer a variety of models to fit the different needs of our clients.
- Trade traditional products for advertising credit
- Exchange products for a customized coop media program
- Exchange products for creative or production services
Products and Services We Want
Another unique aspect of GWA is that we always have a lot going on and can use a variety of products and services for our own projects. The odds are that if you have the following products to barter, and they fit our project specifications, we won't need a long conversation about product distribution channels; we will consume the products internally, and they will never see the street. A few of the current product and service categories that we are looking for include:
- Building materials (all categories)
- Appliances and electronics
- Furniture and fixtures
- Heavy equipment
- Fine art and antiques
- Real estate