Building on Your Good Name
At GWA we believe that every endeavor is only as good as the foundation it begins with. Whether you're building a skyscraper, training for a marathon, or entering new markets with your product, the decisions you make early on make all the difference in increasing your chances of success.
Over the years GWA has done everything from building brands from the ground up to designing campaigns for established brands who want to recapture the attention of their target audience and increase market share. These experiences have helped shape who GWA is as a company and continue to motivate us to find innovative ways in which we can help our clients achieve their goals. Below are a few of the brands we are proud to be a part of.
National and Local Market Coverage
GWA’s work with over 4,000 independent retailers and manufacturers allows us the ability to cover almost every market in the United States and Canada. Our campaigns run almost everyday, and there is a high probability you've seen our work and didn’t even know it. Whether your goal is to design and launch a campaign that covers a local, regional, or national footprint GWA has the experience to help.
Most national and branding campaigns are geared towards increasing customer awareness and a brand index, yet deep down marketers are hoping for an increase in sales and market share. These two goals are seldom combined and even less often achieved at the same time through traditional creative and branding strategies. Over the years GWA has developed what we call our Brand Retail strategy to maximize the branding and sales results of our client’s campaigns.
As you might imagine, we can’t reveal the secrets to our success, but we can provide a few statistics from past campaigns which utilized this strategy. With a modest goal of increasing sales over a 12-month period, GWA’s program led the client to achieve the number one brand position in its market and to increase sales by more than 40%.
National Media Partners
GWA and our affiliates work with thousands of media operating in local, regional and national footprints. These partners cover every type of media vehicle, coverage area and demographic. Together, GWA, our media partners, and our clients create and implement strategies that make a difference in their business and more importantly their bottom line.
A brief list of our national media partners are as follows: