Results Driven Advertising

We recommend what works, not what feels good.

Working with GWA, you will never receive a recommendation to utilize dollars for box seats at the local football stadium.  Our passion is in growing your business which we support through extensive data and analytics.

We monitor performance as deeply as needed.

Knowing what works requires monitoring the performance of all advertising channels in relation to the goals of the program.  Sometimes this is completed at the 10,000 foot level and sometimes we need to dive down to the difference in sales and ticket price between a black and white and a color ad.  Every market is different, as is every advertising medium and business channel.  We have the tools and experience necessary to collect and examine these performance indicators and intelligently compare them.

Our historic data spans product categories and demographics.

Over the years we’ve worked within a number of product categories and advertised through the gambit of media choices available.  This historic data allows us to model the success of a campaign before we spend our first dollar.  Combining this approach with the use of the standard industry/agency research tools, our success is often a year ahead of our competitors.  And for those who can’t get enough data, we have strategic partnerships with data-driven companies allowing us to incorporate the impact of weather conditions, economic conditions, social statistics, and more.

Our solutions are custom-crafted to your specific needs.

In all the things we’ve done throughout the years it is important to remember we haven’t done them for you, yet.  The specifics surrounding your particular business are always different.  We take the time to understand your needs, your goals, and your business.  Our solutions are then crafted to meet those conditions rather than expecting you to change your model to fit ours.  Every set of reports, every dashboard, and every key performance indicator will be customized to fit your needs.