Co-op advertising has been the foundation of GWA for decades. Many of us at GWA come from rural hometowns across America, growing up with the local grocer, appliance dealer, and hardware store. We believe in the American dream and the foundation of hard work and entrepreneurial vigor that has driven this nation to what it is today. By helping independent retailers find their voice in an ever-crowded consumer marketplace we do our part in keeping that dream alive. When you are alone in the marketplace, it is often too difficult to be heard, but when you stand together, it is impossible to be missed. At GWA, we focus our energy on combining independent voices in a way that brands each member, creates substantial media value, and makes a difference in our clients' bottom line.

Some of the benefits our dealer networks enjoy from our turnkey programs are:

• Set-up and organize Dealer Mettings
• Reduced media rates in local and national markets
• Online promotional and sales assistance
• Custom creative services
• Full-service verification
• Completion of all forms and co-op paperwork submissions
• Strategy formation and execution